What's in a Name?
DomainBrokers.co.nz sells on behalf domains, logos, websites and the odd limited entity associated with a particular brand.
If you're interested in one of the many offerings listed on this site, use one of the contact forms to express an interest.
(In today's Internet-enabled world) products will become commodities.
James Spencer Hall, Sr. Vice-President of Marketing for Xceed
Why a good domain name is important?
With the hundreds of marketing messages that we are exposed to every day you need to ensure that you stand out from the crowd.
A generic domain name, apart from vastly improving your search engine rankings, represents a superb branding opportunity and could save you a fortune in marketing expenditure.
Companies waste thousands a year advertising domain names that people never remember. Think back to when you last heard a great radio ad, but can't remember the phone number, website, or even the name of the company. Clearly a memorable domain name could dramatically increase response rates to any form of off-line advertising.
It would be rather naive to think that people would remember your company name more readily than your product. Even the largest of household names use generic domains when promoting their websites.
A good domain name should be, where possible:
- Memorable
- Generic
- Descriptive
- Easy to spell
- .co.nz for NZ, don't waste money on a .org.nz etc
- .com if you're selling to the rest of the world
- Brandable
Yes, of course, like the ones represented on these pages :)